FLORIST OF THE YEAR

This category is for florists who can turn ideas into dreams by providing the ultimate flowers for the bouquet, venue/Church and wedding breakfast. You should be able to demonstrate how you work with the couple to provide their entire needs, yet also can work to a budget set by your clients

To be considered as a possible finalist or winner, you will need to provide the following information within the order it is presented to you below. Please ensure you answer every point in full so that you qualify as an entry and present your business in the very best possible way. Remember to provide the full name, address and website address of your company.

All entrants must have been trading for a minimum of 12 months at the time of judging (18th October 2022) and be based in Essex.

 1. Tell us about your professional floristry background, describe your style and premises (shop or workshop) Images of the premises or copies of any professional qualifications would also be helpful.

2. Talk us through your consultation process and how you advise couples towards achieving their goal within their budget.

3. Tell us how many weddings you have provided services for in the past year. Tell us about the most challenging request you have had.

4. Please provide images of our work, brochures and marketing details and any testimonials you may have

5. You may also provide us with example of your work for the judging day. You will deliver your sample to the venue and it should be ONE chosen piece, either bouquet centre piece or otherwise (You have half of a trestle table to display this). Please select the best submission of your work to show your skill and style.

All Nominations will be required to be delivered to the chosen judging venue on the judging day and also collected on that day after judging ( if you have additional materials that you wish to have back). Further details will be given nearer the time. If you wish to provide USB only, entries may be posted to the address on the contact page and should be received no later than Monday 10 October 2022.

 

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